Hootsuite vs Tweetdeck
 
Tweetdeck and Hootsuite are dashboard applications meant for the organization of social media accounts, designed particularly for brand management.
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Differences 

• Hootsuite is available to download on desktop whereas Tweetdeck is not.
• TweetDeck is a free Web platform. Unlike HootSuite, you can only manage different Twitter accounts in the multi-column interface
• Hootsuite gives its user the opportunity to use Google analytic. 

Similarities

• Both allow its user to schedule their social media post for later  
• Both allow you to manage more than one account across different platforms.
• similar sleek interface.
• Both are available for mac and smart phones and tablets.
• both allow for scheduled tweets and updates

Hootsuite is good if you’re running a business, because you can manage multiple social media accounts, schedule posts with ease, and check your analytic. Tweetdeck is for the avid Twitter user, because of its specifically-designed focus on the Twitter platform and your ability to customize your activity streams. It also gets extra points for being completely free